Limit Break, a blockchain gaming company headed by Gabe Leydon, has bought an ad for its NFT game at the Super Bowl. According to media reports, the 30-second ad slot cost a whopping $6.5 million. The company will use the spot to advertise its game, DigiDaigaku. Let’s take a closer look at Limit Break’s latest announcement. 

About Limit Break’s Super Bowl ad

The commercial spot will help Limit Break showcase its NFT game during Super Bowl LVII in February 2023. Apparently, around 50 million people will watch it live, while tens of millions will watch it online. 

“We spent months considering doing this ad and decided that we would only do this if we could provide a cool web3 experience that supports the DigiDaigaku,” Leydon Tweeted.  “I have personally overseen billions of dollars in marketing buys and I can confidently tell you a Superbowl ad (this will be my 3rd one) is the most effective video ad you can buy in the world.”

In fact, this is not Leydon’s first time buying a Super Bowl ad. During his role as the CEO of the leading mobile gaming company, Machine Zone, he ran a few Super Bowl ads for Game of War: Fire Age and Mobile Strike.

What to expect

According to Leydon, Limit Break’s Super Bowl ad will be a never-before-seen “Web3 experience”. However, the team has not shared further details. That said, he added that they will make the ad “fun and interesting” to cater to the millions of people who are new to NFTs. 

Earlier this year, Coinbase ran a Super Bowl ad. Unfortunately, it turned out to be disappointing. It remains to be seen how Limit Break’s ad will perform.